top of page
Accountant at Work

Who is FinGenie for?

FinGenie is specifically designed for South African SMEs who are working hard but financially stressed, and the institutions that support them.​

Primary Audience - SME Owners

•A business without cash flow = low valuation and no exit options.

Perfect for businesses that:

 

  • Earn R500,000 to R50 million annually

  • Are tired of cash flow surprises and stress

  • Want to understand their numbers, not just see them

  • Offer credit terms to customers (and struggle with collections)

  • Are preparing to seek funding or investment

  • Are serious about professionalizing operations

  • Want to build a valuable, sellable business

​

You're our ideal client if you:

 

  • Are ready to be disciplined (not looking for magic shortcuts)

  • Want complete financial control, not partial solutions

  • Value ongoing expert support and accountability

  • Are committed to systematic improvement

  • Want to move from reactive survival mode to proactive growth mode

Secondary Audience - Institutions Supporting SMEs

We also partner with:​​

​

  • Development Finance Institutions (DFIs)

  • Government grant agencies (SEDFA, IDC, NEF, etc.)

  • Alternative lenders and fintech platforms

  • Business incubators and accelerators

  • Organizations that need objective tools to assess SME health and funding readiness

  • If you support SMEs and need better assessment tools, let's discuss partnership

  • opportunities.

bottom of page