How Flow Works
Stop Guessing. Start Knowing. Master Your Numbers.
Financial statements shouldn't feel like a foreign language. Flow turns complex numbers into clear decisions—so you can see exactly what drives your business and what happens when you change it.
Most business owners make critical decisions based on gut feel because their financials are confusing. Flow changes that. In minutes, you'll understand your Key Performance Indicators (KPIs), test scenarios in real-time, and see the financial impact before you commit.
This isn't just forecasting. This is financial control.
THE PROBLEM WITH TRADITIONAL FINANCIAL STATEMENTS
You're Drowning in Data, Starving for Insight
Your accountant hands you financial statements. Pages of numbers. Balance sheets. Income statements. Cash flow statements.
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But can you answer these questions?
• What actually drives profit in my business?
• If I raise prices by 5%, what happens to my cash position?
• Which changes would have the biggest impact on my bottom line?
• Am I making money or just moving it around?
Traditional financial statements show you what happened. They don't show you what matters or what to do about it.
Flow does.
WHAT FLOW ACTUALLY DOES
The Power of KPIs: Your Business Dashboard
Flow extracts the vital numbers from your financial statements and transforms them into Key Performance Indicators (KPIs) - the metrics that actually tell you how healthy your business is.
Flow tracks 5 Critical KPIs:
Profitability - Are you actually making money?
Asset Turnover - How efficiently are you using your resources?
Cash Flow - Where is your cash actually going?
ROAM (Return on Assets Managed) - What return are you getting on what you control?
Valuation - What is your business actually worth?
These aren't academic metrics. These are the numbers that determine whether you thrive or barely survive.
YOUR BUSINESS LEVERS: WHAT YOU CAN ACTUALLY CONTROL
Flow doesn't just show you KPIs. It shows you the business drivers - the levers you can actually pull to improve performance.
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The 6 Business Levers:
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Sales (your revenue base)
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Cost of Sales (% of sales)
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Expenses (% of sales)
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Stock Days (how long inventory sits)
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Debtor Days (how long customers take to pay)
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Creditor Days (how long you take to pay suppliers)
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These are the components of your business that management can control or change. Change these levers, and you change your entire financial picture.
HOW FLOW WORKS: THE 3-STEP PROCESS
THE FLOW ADVANTAGE: WHY THIS IS REVOLUTIONARY
1. Real-Time Scenario Testing
Test as many scenarios as you want. Change one variable or change them all. See results instantly.
Questions Flow Answers:
• "What if we raise prices but lose 10% of customers?"
• "Should we extend payment terms to win a big client?"
• "What happens to cash flow if we reduce stock levels?"
• "Is it worth negotiating better supplier terms?"
3. Simplicity Without Sacrifice
Complex financial data creates confusion and paralysis. Flow simplifies information into digestible KPIs without sacrificing effectiveness.
You don't need a finance degree. You just need to understand your business—and Flow helps you do that.
2. Comprehensive KPIs - No Blind Spots
Traditional metrics look at profit or revenue in isolation. Flow's KPI methodology covers every critical component of your business simultaneously.
You see:
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How profit affects cash flow
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How stock levels impact valuation
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How debtor days strangle working capital
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How all the pieces connect
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No surprises. No blind spots.
4. Data-Driven Decision Making
Stop making decisions based on gut feel, outdated information, or wishful thinking.
With Flow:
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Every decision is backed by real numbers
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Every scenario is tested before you commit
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Every change is measured and tracked
5. The Mystery of Cash Flow - Solved
Most business owners don't understand why they have profit on paper but no cash in the bank.
Flow shows you exactly where your cash goes:
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Tied up in stock sitting on shelves
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Locked in unpaid invoices
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The gap between revenue and actual cash collection
You'll never be surprised by a cash shortage again.
WHO FLOW IS PERFECT FOR
Businesses Managers Who:
✓ Are accountable for financial performance ✓ Need to justify decisions with data ✓ Want to optimize operations ✓ Are measured on KPIs but don't have clear visibility
Business Owners Who:
✓ Are tired of flying blind financially ✓ Want to test ideas before risking real money ✓ Need to understand their numbers, not just see them ✓ Are planning growth or changes ✓ Want to set and track achievable financial targets ✓ Need to present credible financials to banks or investors
Entrepreneurs Who:
✓ Are building something and need to understand if it's financially viable ✓ Want to model different business scenarios ✓ Need to show potential investors or partners realistic projections
WHAT'S INCLUDED WITH FLOW
Software License (12 Months)
• Full access to Flow forecasting software
• Unlimited scenario testing
• Real-time KPI calculations
• 5 comprehensive KPIs tracked automatically
PDF Reports
• Before & After Comparison Reports
• 12-Month Financial Forecasts (Income Statement, Balance Sheet, Cash Flow)
• Professional reports for each scenario tested
• Clear visualization of KPI improvements
• Shareable with stakeholders, banks, or investors
Templates & Resources
• Cash flow statement templates
• KPI tracking templates
• Scenario planning worksheets
• Financial target setting guides
Knowledge Base
• Video tutorials on using Flow
• Guide to understanding KPIs
• Best practices for scenario planning
• Tips for improving each business lever
HOW TO GET STARTED
The Simple Onboarding Process
Step 1: Purchase Flow Secure your annual license for R3,600
​Step 2: Receive Access Immediate login credentials and welcome materials
Step 3: Initial Setup (Less than 1 hour)
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Input your current financial data
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Set up your baseline KPIs
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Familiarize yourself with the interface
Step 4: Start Testing Scenarios
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Test your first "what if" scenario
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See the power of real-time results
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Begin making data-driven decisions
Step 5: Monthly Reviews (30-60 minutes)
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Update your actuals monthly
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Track progress toward targets
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Test new scenarios as your business evolves
REAL BUSINESS TRANSFORMATION
Case Example: The R4.8 Million Cash Flow Improvement
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The Business: Manufacturing SME, R10M annual revenue
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The Challenge:
• Profitable on paper but constantly cash-strapped
• Didn't understand why cash was always tight
• Couldn't confidently make growth decisions
The Flow Process:
1. Captured current state in Flow
2. Identified 6 specific improvement opportunities
3. Tested scenarios to see combined impact
4. Implemented changes with confidence
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The Results (6 months):
• Cash flow improved by R4.8 million
• Business valuation increased by R5.3 million
• All 5 KPIs showed significant improvement
• Owner now makes decisions based on data, not fear
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The Owner's Words: "Before Flow, I was reacting to financial problems. Now I see them coming months ahead and can actually do something about them. It's like driving with the headlights on instead of in the dark."
FREQUENTLY ASKED QUESTIONS
A: No. If you can read your financial statements (even if you don't fully understand them), you can use Flow. The software does the complex calculations—you just input the key numbers.
A: Flow works with your existing financial data. Even estimated numbers give you valuable insights. As your data improves, your scenarios become more accurate.
THE BOTTOM LINE
Stop Making Blind Decisions
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Every day you operate without clear financial insight is a day of unnecessary risk.
You're guessing when you could be knowing. You're reacting when you could be planning. You're hoping when you could be confident.
Flow changes that.
For R3,600 per year—less than R300 per month—you get:
• Clear visibility into your KPIs
• The ability to test unlimited scenarios
• Confidence in your business decisions
• Financial targets you can actually track
• The power to see tomorrow's results today
This isn't an expense. It's an investment in better decisions.
What Happens After You Purchase
1. Immediate Access - Login credentials sent within 1 hour
2. Welcome Email - Setup guide and tutorial videos
3. First Scenario - We recommend testing your first "what if" within 24 hours
4. 30-Day Check-in - Email to see how you're progressing (optional)
5. Ongoing Support - Knowledge base and email support included
You're not just buying software. You're gaining financial clarity.